Symphony — AI-Powered Deal Intelligence for Enterprise Sales

The Crisis

Enterprise sales is broken. Your biggest competitor is "do nothing."

Buying committees have doubled in size. Win rates have collapsed. And the #1 reason deals die isn't competition — it's buyer indecision. The industry has spent billions on CRM and sales tools, but none of them solve the actual problem.

38–60%

Deals lost to "no decision"

Not lost to competitors. Lost to committees that can't align, stakeholders who can't agree, and organisations that default to inaction.

2×

Buying committees have doubled

From 5–7 stakeholders in 2015 to 8–13 today. Each added stakeholder makes consensus exponentially harder. With 6+ stakeholders, purchase probability drops below 31%.

~17%

Average enterprise win rate

Down from 27% a decade ago — a 30% relative decline. Extended cycles, bloated pipelines, and reps spending 70% of time on non-selling activities.

Data synthesised from Gartner, Forrester, Challenger Inc., RAIN Group, and CSO Insights research spanning 2010–2026.

Platform

Your AI-powered sales sidekick

Symphony isn't extra overhead — it's the opposite. Every capability is designed to give reps time back and insights they can act on immediately. Every document you upload makes the AI smarter about your deal. Every stakeholder interaction builds on the last. Available 24/7 with voice interaction and coaching built in.

Drop a document. Your deal is built.

Upload an RFP, EOI, or briefing note and Symphony reads the entire document — extracting company details, stakeholders, timelines, risks, and strategic context. If it's of value, Symphony finds it. In under 3 minutes your deal record is created, stakeholders are populated, and you're ready to strategise. No data entry. No copying and pasting between systems.

AI extraction across every field of value — deal basics, strategic objectives, current reality, risks, stakeholders
Stakeholders automatically detected with names, roles, and influence signals
Analyse the file for deeper insights — pressures, buying dynamics, value signals — all saved to the deal

Symphony new deal creation — start from a document or build from scratch

Symphony AI extraction wizard — 8-step deal creation with AI-populated fields

See the full strategic picture.

The Composition Room structures your deal across 8 strategic dimensions — from business objectives and current state to obstacles, enablers, and the decision narrative your buyer needs to get internal sign-off. Auto-seeded from document intelligence, so you start with substance — not blank fields. Deal health is scored in real-time.

8-box strategic model covering every dimension of a complex deal
Auto-populated from uploaded documents — refine, don't rebuild
Real-time deal health scoring so you always know where you stand

Symphony Composition Room — 8-box strategic deal model with real-time health scoring

Know every stakeholder before you meet them.

Each stakeholder gets a full profile — drop in their LinkedIn bio, add your observations, then hit "Analyse with TEAMS" and Symphony generates a detailed engagement profile covering Technical fit, Economic influence, Authority, Motivation, and Sentiment. When new documents arrive, Symphony automatically flags stakeholders you haven't captured yet. Every file makes your committee intelligence sharper.

TEAMS analysis generates AI-powered engagement profiles per stakeholder
New documents automatically surface new stakeholders and context changes
One-click Power Play generation from any stakeholder card

Symphony stakeholder management — committee mapping and TEAMS analysis

Messaging a senior executive would take seriously.

Power Plays are stakeholder-specific execution messages built from your solution's actual capabilities, the stakeholder's role and priorities, and your deal context. Not templates. Not generic. Company-specific messaging that passes the "only we can say this" test — generated in seconds, reviewed by you, ready to deploy. When a new briefing note changes a stakeholder's authority or priorities, generate fresh messaging instantly.

Each message references your real differentiators and the stakeholder's specific concerns
Exclusivity-tested — if a competitor could say it, it doesn't pass
Review, edit, and accept — the AI drafts, you own the final message

Symphony Power Plays — stakeholder-specific AI-generated messaging

An AI Coach that knows your deal — 24/7.

The Coach has access to everything — your stakeholder map, document analyses, composition, solution context, and accumulated deal intelligence. Preparing for a meeting at 10pm? Ask Coach. Need to understand a new stakeholder's likely priorities before a morning call? Coach draws on frameworks built from 25+ years of enterprise sales experience. Voice-enabled, context-aware, always building on what it knows.

Context-aware across your entire deal — every document, every stakeholder, every insight
Quick actions: suggest Power Plays, audit close plans, find gaps, analyse documents
Voice interaction for hands-free coaching — your sidekick on the drive to a meeting

Symphony AI Coach — contextual deal coaching with document intelligence

How It Works

What happens in your first 10 minutes

This isn't extra overhead — it's the fastest path from document to deal-ready you've ever experienced.

Minutes 1–3: Deal Created

Upload your RFP or briefing document. Symphony extracts everything — stakeholders, objectives, timelines, risks — and creates your deal record. Analyse the document for deeper insights: pressures, buying dynamics, value signals. All saved automatically.

Minutes 3–7: Committee Mapped

Add LinkedIn profiles to each stakeholder. Run TEAMS analysis. Symphony generates engagement profiles and strategic recommendations for every person on the buying committee. You know who matters and how to approach them.

Minutes 7–10: Messaging Ready

Generate Power Plays for each stakeholder — company-specific, exclusivity-tested messaging you can use immediately. Your deal is built, your committee is mapped, and your messaging is ready. What used to take days is done before your next meeting.

And it keeps getting smarter

Every document you upload, every stakeholder you add, every briefing note that arrives — builds on what Symphony already knows about your deal. New stakeholders surface automatically. Messaging evolves as context changes. Nothing is wasted.

🔍

The Pit — Deal Reality Check

12 critical qualification questions that force honest assessment: Is the evaluation plan agreed? Do you have the right relationships? Where are you on budget? Scored and tracked so you know exactly what's real and what's hope.

📋

Value Alignment Model

Structure your deal across 8 strategic dimensions — from objectives and current state to business case and decision narrative. See deal health scored in real-time.

🎯

Close Plans

Milestone-based execution tracking from Problem Alignment through to Go-Live. See what's on track, what's overdue, and what's next — with owners and due dates.

📄

Cumulative Document Intelligence

Every file uploaded adds to deal context. Briefing note updates? New stakeholders flagged. Changed authority? Fresh messaging opportunities surfaced. Context accumulates — it never starts from scratch.

📘

Industry Playbooks

Sector-specific selling guides for Healthcare, Government, Defence, Utilities, Mining, Retail, and Manufacturing — with key decision-makers and proven value propositions.

🎓

Training & Courses

Built-in video training on Stakeholder Management, Value Alignment, Power Messaging, Executive Engagement, and Close Planning — learn as you sell.

Research & Insights

The evidence behind Symphony

Symphony wasn't built on assumptions. It was built on a decade of research into why enterprise deals fail — and what the top performers do differently.

The B2B No-Decision Crisis Report

Research Report — 17 pages | Published 2026

Why 38–60% of qualified enterprise deals end in no decision — and it's getting worse. This report synthesises a decade of research from Gartner, Forrester, Challenger, RAIN Group, and CSO Insights covering the buying committee explosion, root causes, measurable economic impact, and evidence of what works. The research foundation behind Symphony.

Download Report →

Coming 2026

The Art of Selling in the Age of Buyer Orchestration

By Rick van Driel — Forthcoming 2026

The definitive guide to winning enterprise deals when your biggest competitor is indecision. Drawing on 35+ years across sales and procurement — from value orchestration and stakeholder influence to the psychology of committee decision-making. The frameworks behind Symphony and The Buyer Orchestration Method.

The Story

Built by someone who's lived the problem

I've spent over 25 years in enterprise technology sales and a decade before that in procurement and finance — so I've sat on both sides of the table. I've led deals at IBM, TechnologyOne, IFS, ABB, and BlackLine. I've taken new products to market across APAC and secured 150+ new clients for a single solution in four years. But everywhere I went, I kept seeing the same thing: qualified deals dying — not because of competition, but because buying committees couldn't reach consensus. Symphony encodes the hard-won instincts that top performers use to orchestrate those decisions, and puts that capability in the hands of every rep.

RvD

Rick van Driel

Founder & CEO — TEAMSolutions Group

25+

Years Enterprise Sales

Both Sides

Sales & Procurement

AI-Native

Built with AI in 12 Months

2026

AFR AI Awards Nominee

Stop losing deals to indecision