The Crisis

Enterprise sales is broken. Your biggest competitor is "do nothing."

Buying committees have doubled in size. Win rates have collapsed. And the number one reason deals die isn't competition - it's buyer indecision. The industry has spent billions on CRM and sales tools, but somewhere along the way those tools stopped serving the seller. They serve the board. They serve the dashboard. They serve the KPI report. The person trying to win the deal has been forgotten. Symphony exists to fix that.

38–60%

Deals lost to "no decision"

Not lost to competitors. Lost to committees that can't align, stakeholders who can't agree, and organisations that default to inaction.

2×

Buying committees have doubled

From 5–7 stakeholders in 2015 to 8–13 today. Each added stakeholder makes consensus exponentially harder. With 6+ stakeholders, purchase probability drops below 31%.

~17%

Average enterprise win rate

Down from 27% a decade ago, a 30% relative decline. Extended cycles, bloated pipelines, and reps spending 70% of time on non-selling activities.

Data synthesised from Gartner, Forrester, Challenger Inc., RAIN Group, and CSO Insights research spanning 2010–2026.

📄
The B2B No-Decision Crisis Report
We've documented the full picture: why deals die, what the data says, and what the top performers do differently. 17 pages of evidence behind Symphony.
Download the Report →
Decision Orchestration Engine

Stop losing deals to indecision

Symphony was built on two principles that don't bend. Every capability has to give sellers time back in their day. And every capability has to help them sell and execute better. If it doesn't do both, it doesn't ship. The result is an AI-powered deal intelligence platform that turns hours of manual prep into minutes, so you spend more time with customers and less time inside systems that were never built for you.

60%
of deals end in
"no decision"
8–13
stakeholders per
enterprise deal
30%
decline in win
rates since 2010
Talk to the Coach → See how it works
Symphony Dashboard, AI-powered deal portfolio with pipeline health and attention signals
Deal Health
Strategy in < 5 min
Platform

Your AI-powered sales sidekick

Symphony isn't extra overhead; it's the opposite. Every capability is designed to give reps time back and insights they can act on immediately. Every document you upload makes the AI smarter about your deal. Every stakeholder interaction builds on the last. Available 24/7 with voice interaction and coaching built in.

01

Drop a document. Your deal is built.

Upload any document that carries intelligence about an opportunity: RFP, EOI, briefing note, discovery call transcript, board pack, analyst report, trade press article. Symphony reads it. Our Deal Intelligence engine extracts available information such as company details, stakeholders, timelines, risks, and strategic context. For transcripts and conversations, it goes further: capturing what each stakeholder's words reveal about priorities, fears, and internal politics. Not just what was said, but what it means. In under 3 minutes your deal record is created, stakeholders are populated, and you're ready to strategise. No data entry. No copying and pasting between systems.

  • AI extraction across every field of value: deal basics, strategic objectives, current reality, risks, stakeholders
  • Stakeholders automatically detected with names, roles, and influence signals
  • Analyse the file for deeper insights: pressures, buying dynamics, value signals. All saved to the deal
Symphony new deal creation, start from a document or build from scratch Symphony AI extraction wizard, 8-step deal creation with AI-populated fields
02

See the full strategic picture.

The Composition Room structures your deal across 8 strategic dimensions: from business objectives and current state to obstacles, enablers, and the decision narrative your buyer needs to get internal sign-off. Auto-seeded from document intelligence, so you start with substance, not blank fields. Deal health is scored in real-time.

  • 8-box strategic model covering every dimension of a complex deal
  • Auto-populated from uploaded documents; refine, don't rebuild
  • Real-time deal health scoring so you always know where you stand
Symphony Composition Room, 8-box strategic deal model with real-time health scoring
03

Know every stakeholder before you meet them.

Each stakeholder gets a full profile. Add your observations and publicly available context, then run Symphony's proprietary TEAMS analysis to generate a detailed engagement profile covering Technical fit, Economic influence, Authority, Motivation, and Sentiment. When new documents arrive, Symphony automatically flags stakeholders you haven't captured yet. Every file makes your committee intelligence sharper.

  • TEAMS analysis generates AI-powered engagement profiles per stakeholder
  • New documents automatically surface new stakeholders and context changes
  • One-click Power Play generation from any stakeholder card
Symphony stakeholder management, committee mapping and TEAMS analysis
04

Messaging a senior executive would take seriously.

Power Plays are stakeholder-specific execution messages built from your solution's actual capabilities, the stakeholder's role and priorities, and your deal context. Not templates. Not generic. Company-specific messaging that passes the "only we can say this" test. Generated in seconds, reviewed by you, ready to deploy. When a new briefing note changes a stakeholder's authority or priorities, generate fresh messaging instantly.

  • Each message references your real differentiators and the stakeholder's specific concerns
  • Exclusivity-tested: if a competitor could say it, it doesn't pass
  • Review, edit, and accept. The AI drafts, you own the final message
Symphony Power Plays, stakeholder-specific AI-generated messaging
05

An AI Coach that knows your deal, 24/7.

The Coach has access to everything: your stakeholder map, document analyses, composition, solution context, and accumulated deal intelligence. Preparing for a meeting at 10pm? Ask Coach. Need to understand a new stakeholder's likely priorities before a morning call? Coach draws on frameworks built from 25+ years of enterprise sales experience. Voice-enabled, context-aware, always building on what it knows.

  • Context-aware across your entire deal: every document, every stakeholder, every insight
  • Quick actions: suggest Power Plays, audit close plans, find gaps, analyse documents
  • Voice interaction for hands-free coaching, your sidekick on the drive to a meeting
Symphony AI Coach, contextual deal coaching with document intelligence
How It Works

What happens in your first 10 minutes

This isn't extra overhead; it's the fastest path from document to deal-ready you've ever experienced.

1

Minutes 1–3: Deal Created

Upload your RFP or briefing document. Symphony extracts everything: stakeholders, objectives, timelines, risks. Creates your deal record. Analyse the document for deeper insights: pressures, buying dynamics, value signals. All saved automatically.

2

Minutes 3–7: Committee Mapped

Build out your buying committee. Symphony's TEAMS analysis generates targeted engagement profiles for every stakeholder: covering influence, motivation, authority, and strategic positioning. You know who matters, what drives them, and how to approach each person before you've had a single conversation.

3

Minutes 7–10: Messaging Ready

Generate Power Plays for each stakeholder. Targeted, deal-specific messaging built from your solution's real capabilities and each stakeholder's priorities. Not templates. Not generic. Messages a senior executive would take seriously, ready before your next meeting. What used to take days is done in minutes.

And it keeps getting smarter

Every document you upload, every stakeholder you add, every briefing note that arrives: all of it builds on what Symphony already knows about your deal. New stakeholders surface automatically. Messaging evolves as context changes. Nothing is wasted.

🔍

The Pit: Deal Reality Check

12 critical qualification questions that force honest assessment: Is the evaluation plan agreed? Do you have the right relationships? Where are you on budget? Scored and tracked so you know exactly what's real and what's hope.

📋

Value Alignment Model

Structure your deal across 8 strategic dimensions: from objectives and current state to business case and decision narrative. See deal health scored in real-time.

🎯

Close Plans

Milestone-based execution tracking from Problem Alignment through to Go-Live. See what's on track, what's overdue, and what's next, with owners and due dates.

📄

Cumulative Document Intelligence

Every file uploaded adds to deal context. Briefing note updates? New stakeholders flagged. Changed authority? Fresh messaging opportunities surfaced. Context accumulates; it never starts from scratch.

📘

Industry Playbooks

Sector-specific selling guides for Healthcare, Government, Defence, Utilities, Mining, Retail, and Manufacturing, with key decision-makers and proven value propositions.

🎓

Training & Courses

Built-in video training on Stakeholder Management, Value Alignment, Power Messaging, Executive Engagement, and Close Planning. Learn as you sell.

Research & Insights

The evidence behind Symphony

Symphony wasn't built on assumptions. It was built on a decade of research into why enterprise deals fail, and what the top performers do differently.

The B2B No-Decision Crisis Report by TEAMSolutions Group

The B2B No-Decision Crisis Report

Research Report, 17 pages | Published 2026

Why 38–60% of qualified enterprise deals end in no decision, and it's getting worse. This report synthesises a decade of research from Gartner, Forrester, Challenger, RAIN Group, and CSO Insights covering the buying committee explosion, root causes, measurable economic impact, and evidence of what works. The research foundation behind Symphony.

Download Report →
The Art of Selling in the Age of Buyer Orchestration by Rick van Driel
Coming 2026

The Art of Selling in the Age of Buyer Orchestration

By Rick van Driel. Forthcoming 2026

The definitive guide to winning enterprise deals when your biggest competitor is indecision. Drawing on 35+ years across sales and procurement: from value orchestration and stakeholder influence to the psychology of committee decision-making. The frameworks behind Symphony and The Buyer Orchestration Method.

Register for Early Access →
The Story

Built by someone who's lived the problem

I started my career in the Australian Army, 10 years in Operations and Procurement, managing complex acquisitions and high-stakes decisions under real pressure. That experience taught me how high-value buying and selling should work: structured, disciplined, and built around the people making the decision. Then I spent 25 years in enterprise technology sales: IBM, TechnologyOne, IFS, ABB, BlackLine. I watched something go quietly wrong. I remember getting ACT and Goldmine in the late 90s and thinking this was exactly what sellers needed. Intelligence that helped you win. Context at your fingertips. I loved it. Then slowly, everything changed. The tools that were supposed to help sellers win got rebuilt to serve the board. KPI dashboards. Pipeline reporting. Activity metrics. Every system became about what the organisation needed to measure, not what the rep needed to close. The seller got forgotten. Symphony is the correction. Two principles drive every decision we make: every feature has to give sellers time back in their day, and every feature has to help them sell and execute better. If it doesn't do both, it doesn't exist. I've sat on both sides of the table, as the seller and as the buyer. I know what it costs when deals die to indecision. Symphony encodes the instincts that took me 35 years to develop, and puts them in the hands of every rep from day one.
RvD
Rick van Driel
Founder & CEO, TEAMSolutions Group
10
Years Army Ops & Procurement
25+
Years Enterprise Sales
Both Sides
Seller & Buyer
2026
AFR AI Awards Nominee
Security Architecture

Your deal intelligence is protected
at the database engine level

Symphony enforces tenant isolation through PostgreSQL Row-Level Security. Your data is separated at the infrastructure layer, not in application code. No bug, misconfiguration, or code path can bypass it.

Tenant Isolation

Every user gets their own isolated workspace

Every Symphony subscription, including individual accounts, receives a fully isolated tenant. Your deal data, stakeholder information, and uploaded documents are separated at the database engine level. There is no shared data layer between users.

Access Control

Four-tier RBAC with server-side enforcement

Platform Admin, Tenant Admin, Deal-level, and Granular Permissions. All validated server-side on every request. TEAMSolutions staff cannot access your data without explicit approval from your workspace administrator.

File Security

Documents are never publicly accessible

RFPs, EOIs, and deal documents are routed through an authenticated file proxy. Every request is validated against your session and tenant membership before a single byte is served. No signed URLs are exposed.

Infrastructure

SOC 2 Type II certified infrastructure

Symphony runs on Supabase, which holds SOC 2 Type II certification across the database, authentication, and storage layers. Full data portability on request with zero vendor lock-in.

RLS
Database-Level
Isolation
SOC 2
Type II
Certified
4-Tier
Access
Control
Zero
Vendor
Lock-In

Full architecture document available below

Request the Full Security Architecture Document

Covers tenant isolation, access control tiers, file security, authentication, data portability, and our enterprise hardening roadmap.

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Have questions about our security architecture? Ask Coach

Questions about security controls or need a technical briefing? Talk to Coach or contact us directly.

Ready to stop losing deals to indecision?

Symphony is currently onboarding early access users: enterprise sales professionals who want to be first to transform how they orchestrate complex deals.

Talk to the Coach →

Or email [email protected]

Symphony
Symphony Coach
AI Deal Strategy Assistant

Welcome to Symphony

Chat with our AI Coach to learn how Symphony helps enterprise sales teams orchestrate complex deals and overcome buyer indecision.